Message from Founder/Owner Jacqui Hook

Welcome to Tenáz Athletics! We are a women's athletic wear company based in sunny San Diego, California. We feature innovative styling and functionality specially designed for women who enjoy staying active well into their 40s, 50s, 60s, and beyond.

We launched our first product in January 2017, Tenáz Tops, the perfect alternative to sleeveless tanks. Our signature stretch-mesh sleeves give not-so-perfect arms and shoulders a firm, toned look while keeping skin cool and dry. Made in the USA of high-quality, breathable fabrics with a super comfy fit, these flattering athletic tops give a boost of confidence during any fitness activity. Perfect for the gym, yoga studio, running outdoors, or just running around town (think athleisure!). Available in scoop and v-neck in six color combinations. Sizes XXS, XS, S, M, L, and XL.We will soon expand our line to include tops in additional styles and colors, plus leggings, hoodies, and other boomer-friendly fitness apparel.

Our aim at Tenáz Athletics is to fill a gap in the athletic wear/athleisure market. Female baby boomers often struggle to find athletic wear that fits their aging contours. The Tenáz Athletics brand, with its unique functionality and stylish designs, meets this need.

Our tops are sold retail at the Tenáz Athletics website and on Amazon Prime. We welcome wholesale accounts as well.

Tenáz is the Spanish word for tenacious. Our mission at Tenáz Athletics is to inspire in women a tenacity for staying fit and healthy regardless of age, fitness level, body type, or other perceived obstacles. Please check out @tenazathletics on social media, where we share tips and inspiration around this mission, and...get your tenacity on!


Meet Founder/Owner Jacqui Hook
Jacqueline Hook
Founder/Owner, 3108632196
I am at heart an entrepreneur with a relentless desire to create, energize, and inspire. I'm fanatical about fitness and health and am proud to have set state and national powerlifting records at age 62. I love all types of physical activity, from surfing to SUP yoga to flying trapeze. After raising three kids on my own, self-publishing seven children's books, spending eight years as a teacher and 25 years in corporate, I needed a new creative outlet. So, at age 61 I decided to start a business. In talking with women my age, women who like to work out and stay fit, I discovered that we were all pretty disenchanted with the way the skin on our arms looked in our sleeveless tank tops. Gravity was taking its toll. That's when I had my business idea; I would design a top that covers up without retaining heat! Hence, Tenáz Athletics was born. I'm feeling energized like never before and look forward to expanding my line, growing the business, and making a positive impact on the health and happiness of boomer women. Please feel free to email me at anytime:
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Blog Posts
"Oh, gosh. I feel so energized! I call it "ecstatic electricity!" "
Be Inspired: This Boomer Girl Designs Activewear for Post-50 Women
""I have to say, I stayed cool the entire time on my 3 mile walk. I also like how the body is a bit of a relaxed fit, lightweight and not hugging the body too tightly.""
Ask Suzanne Bell: The Inside Track to Everyday Style
"Julie could have held onto the belief that she was incapable of jumping onto that bench. She could have maintained her fixed mindset and given up. But she opened her mind to the possibility that with guidance, effort, and persistence, she’d be capable of the jump. Watching her transformation was fascinating for me and invigorating for Julie!"
Fitness Award
USPA AMERICAN SINGLE LIFT RECORDS, WOMEN - Masters (60-64), Deadlift: 209.44 lbs. (Also set California record) - March 18, 2017
★ ★ ★ ★ ★
"I am IN LOVE with the fit of this @tenazathletics top!! Breathable fabrics and their Signature Stretch-Mesh Sleeves give my arms and shoulders a firm, toned look ~ It's The Perfect Alternative To A Sleeveless Tank!!♥️ This Fabulous Top is perfect for the gym, yoga studio, outdoor workout and will be such a great addition to your favorite athleisure looks!!"
★ ★ ★ ★ ★
"The tops fit really well, have a longer torso that doesn’t slide up when you exercise or do yoga poses, and of course, your arms look great under the mesh sleeves. The fabric was comfortable on my body too."
★ ★ ★ ★ ★
"I have to say, I stayed cool the entire time on my 3 mile walk. I also like how the body is a bit of a relaxed fit, lightweight and not hugging the body too tightly."
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